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GROW

WordPress email marketing that generates revenue. Not just opens.

Email marketing strategy, design, copywriting and automation for UK agencies and businesses. Your WordPress subscriber list is your most valuable asset. Let us help you use it properly.
THE PROBLEM

Most WordPress email lists are sitting idle, generating nothing.

£38

average return per £1 spent on email

Email marketing delivers the highest ROI of any digital marketing channel. The average return is £38 for every £1 spent. Yet most WordPress site owners either never email their list or send sporadic newsletters that subscribers ignore. The problem is not the channel. It is the strategy.

Lists built over years sitting completely unused because nobody has time to plan and write campaigns regularly.

Generic newsletters sent to the whole list with the same message, when different segments want different things.

No automation in place, missing the highest-converting moments like welcome emails, abandoned cart and re-engagement.

Campaigns sent without testing, tracking or optimisation. No idea what open rates, click rates or revenue they generate.

WHO THIS IS FOR

Email marketing for agencies and businesses.

White-label email marketing for your clients.

Your clients have an email list but no strategy. You want to offer email marketing as a service without hiring an email specialist. We design, write and send campaigns under your brand. You take the credit.

Campaign strategy and calendar

Designed and written under your brand

Monthly performance reports for your clients

Turn your email list into a revenue channel.

You have an email list sitting in Mailchimp, Klaviyo or FluentCRM. You know you should be emailing them but you never get around to it or do not know what to say. We solve both problems.

Platform setup and list cleaning

Monthly campaign calendar

Automation sequences that work while you sleep

Our services

What our WordPress email marketing service covers.

Campaign strategy

A monthly email calendar built around your goals, audience segments and key dates. Every send has a purpose.

Email design and copywriting

Visually on-brand emails with compelling subject lines and copy that drives clicks. Designed in your platform of choice.

Audience segmentation

Your list segmented by behaviour, purchase history and engagement level. The right message to the right people at the right time.

Automation and sequences

Welcome series, abandoned cart, post-purchase, re-engagement and birthday automations set up and running without ongoing manual effort.

A/B testing

Every post includes 3 to 5 internal links to related pages on your site. Builds topical authority and passes link equity to important pages.

Analytics and reporting

Open rates, click rates, conversions and revenue tracked per campaign. Monthly report showing what worked and what to improve.

List management and hygiene

Regular list cleaning to remove inactive subscribers. Improves deliverability and ensures your campaigns reach the people who want them.

Platforms

The AI search tools we optimise your site for.

We work with all major email platforms. If it integrates with WordPress, we can manage it.

Mailchimp

The most popular. We manage full campaigns, automations and list segmentation.

Klaviyo

Ideal for WooCommerce stores. Advanced ecommerce automation and revenue tracking.

ActiveCampaign

Powerful automation and CRM integration for complex nurture sequences.

FluentCRM

WordPress-native email marketing. Runs inside your site, no third-party platform.

Campaign types

The email campaigns we create for WordPress sites.

Welcome series

The highest-converting email sequence you can send. New subscribers receive a structured welcome series that introduces your brand and drives first action.

Abandoned cart recovery

For WooCommerce sites. Automated emails recover customers who added to cart but did not complete purchase. Average recovery rate 5 to 15 percent.

Monthly newsletter

Consistent monthly communication with your list. Valuable content, offers and updates that keep your brand top of mind and drive return visits.

Re-engagement campaign

Win back inactive subscribers before they disengage completely. A well-timed re-engagement sequence recovers a significant percentage of cold subscribers.

Promotional campaigns

Sale, launch and special offer campaigns written to convert. Subject lines tested, urgency built in, clear CTAs throughout.

Post-purchase sequence

For WooCommerce. Automated emails after purchase that encourage reviews, repeat purchases and referrals from happy customers.

What every blog post includes as standard.

Included

Campaign strategy and monthly calendar

Plan agreed at start of each month

Email design

On-brand templates built in your platform

Copywriting

Subject lines, body copy, CTAs all written

List segmentation

Right message to right segment every time

Automation setup

Welcome, cart recovery and re-engagement

A/B testing

Subject lines and content tested each send

Platform management

We manage your account end to end

Monthly performance report

Opens, clicks, revenue tracked

Stop worrying about

Email list going cold

Your subscribers forget you exist while competitors email them weekly.

Newsletters nobody reads

Hours spent writing campaigns that get ignored because the subject line missed.

Mystery open rates

No idea why your open rate dropped or what to do about it.

Irrelevant emails

Same message to your whole list when different segments want different things.

Missed automation moments

Welcome emails, cart recovery and re-engagement running nowhere.

No segmentation

Blasting your full list every time instead of the right people.

No revenue tracking

No idea which campaigns are generating sales and which are wasting budget.

No revenue tracking

No idea which campaigns are generating sales and which are wasting budget.

How it works

Our email marketing process.

Week 1
Audit and strategy

We audit your setup, list health and agree the strategy.

Week 1 to 2
Segmentation
List segmented, inactive subscribers removed, deliverability fixed.
Week 2
Template design
On-brand templates built in your platform. Mobile tested.
Week 2 to 3
Automation setup

Welcome, abandoned cart and re-engagement sequences live.

Ongoing
Campaigns and reporting

Monthly campaigns sent, tracked and reported.

Benchmarks

Email marketing performance benchmarks for UK businesses.

Here is what well-managed email marketing delivers compared to industry averages.

Open rate

Industry avg

£99

Mailchimp 2024 report

WP Miracle target

28 to 35%

Well-segmented lists

Click rate

Industry avg

2.6%

Across all industries

WP Miracle target

4 to 7%

Tested CTAs and content

Unsubscribe rate

Industry avg

0.5%

Per campaign

WP Miracle target

below 0.2%

Relevant, valuable sends

Revenue per email

Industry avg

£0.08

Ecommerce average

WP Miracle target

£0.25 to £0.60

Segmented WooCommerce

Results vary by list size, industry and content quality. These are realistic targets for a well-managed email programme. We report against these benchmarks every month.

Real Result

See what good SEO foundations achieve.

A real example from a real client.

THE CHALLENGE

Email list of 4,200 subscribers generating zero revenue

A UK e-commerce brand had built a list of over 4,000 subscribers but had not sent a single campaign in 8 months. No automation in place, no segmentation, no strategy. We audited the list, cleaned inactive subscribers, set up a welcome series and launched a monthly campaign calendar.

£0 to £3,400

monthly email revenue

38%

average open rate

3 months

to first results

Full case study in progress. Results verified via Klaviyo dashboard.

FAQs

WordPress email marketing questions answered.

Which email platform do you recommend for WordPress?
It depends on your goals. For WooCommerce stores we recommend Klaviyo for its ecommerce automation and revenue tracking. For general WordPress sites, Mailchimp or ActiveCampaign work well. FluentCRM is excellent if you want everything managed inside WordPress without a third-party platform. We will recommend the right option for your specific setup.

For most UK businesses, once or twice a month for newsletters is the right frequency. Ecommerce sites benefit from more frequent sends tied to promotions and automations. Sending too frequently increases unsubscribes. Not sending enough lets your list go cold. We set the right cadence based on your audience and list size.

Yes. We manage email marketing for agencies with multiple client accounts. White-label reports available for each client. All campaigns go out under the client’s brand.
We write everything unless you prefer to provide copy. We start with a brief covering your tone of voice and goals. You approve each campaign before it sends.
Yes. We set up and optimise automation sequences on existing Mailchimp, Klaviyo, ActiveCampaign and FluentCRM accounts. We audit what is already there, fix what is broken and build what is missing.

No. All grow services are available on monthly rolling arrangements or per-project. No minimum terms, no lock-in. We earn your business every month.

Yes. All grow services are available to UK digital agencies on a white-label basis and directly to UK business owners. Same quality, same process, same results.

Request a free WordPress audit or fill in our project enquiry form. We respond within 24 hours with a clear recommendation and next step.

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WP Care Plans

Monthly maintenance and updates.

Ready to use your email list?

Ready to turn your email list into a revenue channel?

We will audit your current email setup for free and tell you exactly what is missing and how to fix it.