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Monthly maintenance, updates, security and backups included.
Answer Engine Optimisation and Generative Engine Optimisation for UK agencies and businesses. We optimise your WordPress site to appear in ChatGPT, Perplexity, Google AI and Bing Copilot answers.
Answer Engine Optimisation (AEO) is the practice of optimising your website content to appear as direct answers in AI-powered search tools. When someone asks ChatGPT, Perplexity or Google AI a question, these tools pull answers from websites they consider authoritative and well-structured. AEO is the process of making your site one of those sources.
Generative Engine Optimisation (GEO) extends this further. Where AEO focuses on traditional featured snippets and answer boxes, GEO specifically targets the AI-generated summaries that appear at the top of Google search results and inside AI tools like Gemini and Bing Copilot. Both require structured content, clear question-and-answer formatting and schema markup.
For UK businesses and agencies, AEO and GEO represent a significant opportunity. Most competitors have not optimised for AI search at all. Getting your WordPress site cited in AI answers now builds visibility that becomes harder to displace as AI search grows.
of Google searches now end without a click to a website
They are not competing strategies. They are complementary. Here is what each one does.
Your clients want to appear in AI search results but nobody at your agency knows how to make that happen. We optimise their WordPress sites for AEO and GEO under your brand. They see results. They think it was all you.
White-label AEO reports
AI citation monitoring
Client-facing summaries under your brand
Appear in ChatGPT and Perplexity answers
Featured snippet optimisation
AI citation tracking monthly
of searches now end without clicking any website
AI tools generate answers from websites with clear, structured content. Unstructured WordPress sites are never cited regardless of how good the content is.
Google AI Overviews appear above all organic results, meaning position 1 now gets less visibility than a well-optimised AI Overview citation.
Voice search queries are conversational questions. Sites not optimised for question-and-answer format miss every voice search result.
Schema markup is essential for AI citation. Most WordPress sites have no schema or incorrectly implemented schema that AI tools cannot parse.
Competitors who optimise for AEO now will be significantly harder to displace as AI search grows. Early movers have a compounding advantage.
We restructure your WordPress content with clear headings, concise answers and bullet points specifically formatted to target featured snippets and AI answer boxes.
We optimise your content to be cited by ChatGPT, Perplexity and Google AI. This requires specific content formats, entity building and authority signals.
Comprehensive JSON-LD schema applied across your WordPress site. FAQ schema, Article schema, Organisation schema and all relevant types for your industry.
High-quality Q and A content created targeting the exact questions your audience asks AI tools. Structured to be extracted as direct answers.
Existing content restructured to target featured snippet positions in Google. Position zero captures more traffic than position one for most commercial queries.
Monthly monitoring of AI citations, featured snippet positions and Google AI Overview appearances. We track where you appear and work to increase visibility.
Over 100 million daily users. ChatGPT is the most widely used AI tool for business research and recommendations. We optimise your content to be cited in ChatGPT responses.
The fastest-growing AI search engine. Perplexity cites sources directly and UK business searches are growing rapidly. We target Perplexity citations specifically.
Now appearing on over 40% of Google searches. Google AI Overviews sit above all organic results. Being cited here is more valuable than a page 1 ranking.
Microsoft AI-powered search integration reaches millions of UK users through Edge and Windows. We include Bing Copilot optimisation in every AEO project.
Your site appearing as a source in ChatGPT, Perplexity and Google AI answers when users ask questions relevant to your business or services. First citations typically within 6 to 8 weeks.
Your WordPress pages appearing in Google position zero for relevant question-based queries, driving more traffic than a standard page 1 ranking. First featured snippets within 4 to 8 weeks.
Your content extracted and displayed in Google AI Overview sections at the top of search results, reaching users before they scroll to organic results. Appearances tracked monthly.
A 12-person London marketing agency had been publishing blog content for 2 years with almost no organic traffic. Technical SEO issues were preventing Google from properly crawling and indexing the site. Plugin conflicts were causing duplicate content. Schema was completely absent.
Every one of these is fixable. Most take less than a week.
Publishing content in long blocks with no clear question-and-answer structure. AI tools cannot extract a concise answer to cite.
Pages with question-based content but no FAQ JSON-LD schema markup. AI tools prioritise structured data when generating answers.
No Organisation schema establishing your brand as a named entity. AI tools need entity signals to cite a business confidently.
The direct answer to a question appears in paragraph 6 after 400 words of context. AI tools extract from the first clear answer they find.
Optimising for short keywords rather than the conversational questions people type directly into ChatGPT and Perplexity.
Single pages on broad topics with no supporting content. AI tools favour sites with deep, interconnected coverage of a subject.
Publishing AI content without human editorial review or entity enrichment. AI tools are trained to identify thin AI-generated responses.
Never checking whether your site is being cited in AI answers. You cannot improve what you are not measuring.
First AI citations and featured snippets typically appear within 4 to 8 weeks of implementation for well-optimised content. Google AI Overview appearances vary but are usually visible within 6 to 10 weeks. AEO results compound over time as authority builds.
Technical SEO, on-page and link building.
SEO blog content with pay-on-results option.
Maintenance, security and updates monthly.
Start with a free WordPress audit. We will identify your AEO opportunities and show you exactly what needs fixing to get your site cited in AI search results.