- The Situation
A talented agency losing every Friday to WordPress
A 12-person digital marketing agency in London was managing 6 WordPress sites for their clients. Every Friday, two team members spent the entire day on WordPress maintenance, plugin updates, security patches, broken links, performance issues and client requests.
The hidden cost was enormous. At an average billing rate of £80/hour, those two people were costing the agency £640 every single Friday, just on maintenance. That is over £2,500 a month in lost billable time that should have been going on growth.
- The Challenges
2 full team members spending every Friday on WordPress maintenance instead of billable client work
One client site had been hacked twice in 6 months due to consistently outdated plugins
Core Web Vitals failing on 4 of 6 sites, directly impacting client SEO performance and rankings
No white-label solution, clients could see third-party tool branding inside their own dashboards
- Our Approach
1
Full portfolio audit
We audited all 6 sites in 24 hours, security vulnerabilities, outdated plugins, performance issues and backup configurations.
2
Onboarding and setup
Deployed monitoring, automated backups and security scanning across all sites. Set up white-label reporting under the agency's own brand.
3
Performance optimisation
Fixed Core Web Vitals on all 4 failing sites within the first week. Average LCP improved from 4.8 seconds to 1.9 seconds.
4
Ongoing management
Weekly staged updates, daily security scans, monthly white-label reports delivered under the agency's brand. Zero client visibility of WP Miracle.